Project Description
When The Planets Align
HOW WE TACKLED THE BRIEF GIVEN TO US
Brief
Economy wanted to leverage its strong branding and existing online presence to boost revenue, reduce costs and maximize its return on investment.
Zensato’s chief strategist was tasked with finding ways to dramatically reduce CPC and CPA figures for online PPC campaigns, find new ways to increase organic search engine traffic, while simultaneously enhancing the effectiveness of remarketing and customer retention efforts .
Digital Strategy
Content Marketing
PPC Management and Optimization
Deliverables
When we took over management of Economy’s digital marketing campaigns we were tasked with decreasing overall ad spend, maximizing conversions and implementing new strategies that would boost online bookings.
Print Design Services
Content Marketing
PPC Advertising
Results
By optimizing Economy’s existing PPC campaigns based on a thorough data analysis we effectively reduced the overall cost per acquisition to roughly 30% of what it had been. We also helped the company’s maximize organic online presence through the creation of dynamic content design to engage users and increase search engine indexing.
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